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Mirror, Mirror on the Car: The Impact of Vanity Plates with a Positive Twist

By Terry Ross June 04, 2025 | marketing plates vanity vehicles | 0 comments

In the quirky world of vanity license plates, sometimes the simplest messages can pack the biggest punch, and “Think More, Stupid Less” is a perfect example. This clever phrase, styled like an old-school embossed Dymo label, flips the script on the usual rear-view mirror read, aiming instead to tickle the...

Are you feeling lucky?

By Terry Ross January 12, 2025 | marketing | 0 comments

One item in the store is automatically 80% off at checkout. No hints on which item it is. This discount will remain in effect until someone finds it. To avoid anyone gaming this offer, I reserve the right to limit it. I will only fulfill orders for 5 or less...

How is one of my t-shirts supposed to help you?

By Terry Ross November 19, 2023 | marketing t-shirts | 0 comments

Darned if I know. I'm asking you.Seriously though, all of these marketing courses tell you that you have to explain to people listening to you about how your product is going to help them. How it is going to solve some problem that they have. How it will make their...