How is one of my t-shirts supposed to help you?

Darned if I know. I'm asking you.

Seriously though, all of these marketing courses tell you that you have to explain to people listening to you about how your product is going to help them. How it is going to solve some problem that they have. How it will make their lives easier or better.

That seems easier said than done. Try as I might, I can't think of any way that one of my r-shirts is going to make your life better.

Will it keep you warmer, or protect your chest and back from exposure to UV rays? I suppose so, but technically, you could just cover yourself in old newspapers and accomplish the same task.

I suppose they could help you avoid being arrested for indecent exposure. That's probably a plus.

They might help you stumble upon like-minded weirdos that are into some of the offbeat things that you enjoy: however, that's not necessarily guaranteed to be a good thing. There's weird, and then there's creepy.

To borrow from The King and I, "It is a puzzlement".

Any thoughts on this much less than earth-shaking question? Let me know.